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Spanish-Speaking Technicians in Great Position to Win More Business


September 11, 2014

According to The Pew Research Center, a record 37.6 million people speak Spanish in the United States. Automotive repair facilities that have professional technicians who can speak Spanish are in a great position to win the business of Spanish-speaking vehicle owners, a segment that will only increase in size in the future.

Industry organizations such as the National Institute for Automotive Service Excellence (ASE) recognize the importance of providing resources for Spanish-speaking aftermarket professionals. ASE recently produced an English/Spanish Glossary of technical automotive terms, and it is already the most popular download from its website.

In an effort to provide training opportunities for Spanish-speaking aftermarket professionals, Gates now offers our popular online training program Acceleration Sessions in Spanish.

Known as GatesParaPros.com, the online training program is simple: technicians and auto parts professionals watch a brief training video, pass an online quiz, and then receive instant rewards. The Spanish site features a Dominos Pizza Gift Card for passing the quiz with at least a 70% or better final score. Sales materials are also available on the site in Spanish.

Visit the Acceleration Sessions website for English or Spanish training today.

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