If you are wondering if you should have a business page on Facebook, the answer is yes. Your neighbor, your mom, the guy down the street, the barista at Starbucks, your grocer, your kids, your grandma is on Facebook. Even Wilson, the volleyball from Cast Away, is on Facebook!
Your target market is on Facebook.
There is no avoiding it: Facebook is one of the greatest platforms right now to grow your business and connect with your customers. In addition to that, Facebook allows you to advertise your business and grow your client base by offering highly specific demographics for targeted advertising.
You can advertise your business to women that live within a five mile radius, are between the ages of 21 and 34, have kids, and like the pages of local schools. It’s like walking into local PTA meetings and speaking with all the mothers there about car maintenance. Facebook advertising is less work and has more reach!
Getting on Facebook is the first step to building your business!
- People use Facebook to gather information. If you’re not on Facebook, you may not be considered.
- People use Facebook to communicate with your business. No one likes phone calls anymore. Your customers want to be able to pull out their phone and message you on Facebook. If you are not on Facebook you are missing an opportunity to offer online customer service and encourage them to come to your shop.