Gates Corporation Launches Century Bucks Program

Apr 13, 2015

DENVER, Colo. - Gates Corporation, a global diversified manufacturer of industrial, automotive and heavy-duty aftermarket products, has released a new promotional program designed to encourage professional service centers to make the right system repair recommendations for their customers. This program, called Gates Century Bucks, will run from May 1, 2015 to July 31, 2015 and offers 3 technicians the opportunity to win a trip to Las Vegas for Industry Week as well as a shot at winning $100,000. Additional prizes include the chance to win $100 gift cards. Participants will earn entries by installing Gates belts, tensioners and accessory component kits in May, June or July of this year.

“We’re excited about the system inspection and repair message this program will promote,” said Todd Hack, Vice President of Automotive Aftermarket. “We really want to encourage technicians to inspect and replace all worn components in a system, not just a belt. Since all components in a system wear at about the same rate, this program encourages techs to think about the system as a whole and replace all worn components at the same time.”

Playing is easy, and technicians have the option to participate digitally with online submissions or by printing out an official entry form to keep track of installations. Technicians are rewarded with more entries for entire system replacements versus individual components, thus emphasizing Gates’ ongoing Be System Smart initiative that launched last year.

For more information about Gates Corporation, please contact Scott Howat at 303-744-4654.

Register to Access Your Resource